our NATIVE tongue
01
CONSULTING
STORYTELLING
03
BRANDING
04
BRANDING
02
our NATIVES
the cogs.
define & collect
Design concerns everyone and everything
It is a powerful tool for influencing hearts and minds and for promoting creative thinking and human consideration
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Technological, financial and personal resources and time aspects are basic elements that must be defined before work can commence
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A needs and functionality analysis is carried out
All this information is analysed ahead of the work yet to be done
Several concept proposals are developed
These are then presented and tested
with the close cooperation of other specialists
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The proposals are evaluated using a series of priorities, calculations, market valuations, and technical considerations
Each proposal is matched up against the other and one or more are selected for further development
analyse & develop
feedback & improve
The selected proposals are developed further and firmly anchored with key persons
The final proposal is presented, tested and evaluated
The follow-up phase also includes fresh user studies and tests
All parameters are evaluated to optimise future improvements
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The marketing pitch is adapted to the results of these tests in order to promote the advantages of the design efforts
cog network.
B-BBEE level 01