The initial brief was a rebrand. What we discovered was a story worth telling. The owners had walked away from a franchise to build something that was genuinely theirs, and that story became the foundation of the new identity. By weaving the founders' journey into the brand itself, we gave the clientele a reason to connect beyond the coffee. The result was a full rebrand encompassing the name, logo, menus, interior direction, website, and social media presence.

www.dnacafe.co.za

DNA Cafe is more than a breakfast spot, it is a cultural and culinary hub. It's where we celebrate our love for community, by serving magnificent mouthfuls and filling one's cup. These elements, create a real sense of belonging; a "coming home", to our happy place, to Cape Soul Food to AfriKaaps.