Brieke op Lirieke
From episodes on Facebook to a YouTube channel to a TV series, we were able to serve the visual design needs of this music review program
Although the client first approached us to create a title sequence for their program, it soon became clear that a visual identity was needed first. This visual identity would then inform the stylistic direction of all subsequent design choices.
As the program grew from newcomer to established IP, we were able to reflect this maturing process through complimentary visual design language. A shift can be seen from bright, bold colours to a more serious tone as the show’s focus and objectives were crystallised and embedded over time.