IV Beats approached us early in his rebrand. Having walked away from an already established DJ alias, he needed a new visual identity to signal the transition clearly. Our consultations revealed the trajectory he was targeting: a more premium audience, a more refined aesthetic, a brand that could hold its own alongside the names he was sharing stages with. The IV Beats brand has since become far better known than his previous alias ever was, which says everything about the clarity of the vision we built together.