IV Beats had recently dropped his previous alias, and needed a redesign of his logo to reflect his new image and audience.

IV Beats approached us early in his rebrand. He had dropped his previous DJ alias which was already an established name, and needed a redesign of his logo to reflect the more premium market he was transitioning to.

It is a testament to his vision that the IV Beats brand has become far more well-known than his previous alias was. Our consultations revealed the trajectory he was targeting through his strategic vision, and the design compliments this maturing process.